Average Reviews:
(More customer reviews)"It's Sid Bernstein Calling" might seem to be one, long show business success story, but it's not.
It's way better. It's many entertaining show business success stories in the life of one man.
"It's Sid Bernstein Calling" is a well-written story of the many and varied successes of a kid from the Bronx, who took his chances and managed the biggest acts in show business.
Bernstein was the first guy to sense that The Beatles were going to hit it big; he organized the world's first modern rock concert (The Beatles, Shea Stadium, August 1965) and his tireless promotion of superstar artists is a textbook in real world show biz promotion.
The book is well written, a pleasure to read. Arthur Aaron's well-researched writing tells Sid Bernstein's story and never gets in the way of dealing with Bernstein's experiences, personal life and work ethics. The ups and downs are all there. Bernstein holds nothing back. It's a real story about the real thing.
Read it for such great ancedotes as how a piano got him to promote Abba, how he helped Tony Bennett sell out Carnegie Hall, helped promote The Young Rascals and the dozens of other superstars who have benefited from his golden touch.
Sid Bernstein is a rarity today - an honest, trusthworty and hardworking musical and theatrical promoter. A must read if you want to know about show business and treating people with class and respect.
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