Average Reviews:
(More customer reviews)This is a fascinating book for me simply because the author nails so many aspects of polls, squarely on the head, especially those polls where the person being asked questions may be to uneducated, uninformed and is actually answering questions based on what they have heard about other poll results, thus a mob rule mentality. The methodology of how he does polls and how others do polls was intriguing. Alas I remember the adage opinion ... everyone has one.... but how was it formed and does it have real value? Having been polled on a few times I wondered how the questions were chosen and worried when answering them that there was a lot of grey area and few questions actually had a yes or no or one size fits all answer.
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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
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